31 Affiliate Marketing Tools Every Smart Marketer Needs to Know in 2021
One of the top reasons why marketers love affiliate marketing is because it is easy to measure. Maybe that is why a lot of money is getting spent on it. Did you know that by 2022 the spending is expected to reach $ 8.2 billion in the US alone?
More investment in affiliate marketing means more workload and an increase in the need for affiliate marketing tools and software solutions.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
What are the Best Affiliate Marketing Tools for Successful Campaigns?
In this post, we will talk about 31 of the best affiliate marketing tools and software solutions that can make marketers’ lives easier.
Image via AnyTrack
AnyTrack is an affiliate marketing tool that allows marketers to track and sync conversions from any affiliate networks using Google Analytics and the Facebook Pixel.
As an affiliate marketer, measuring your success (and failure) is the key to improve your campaign performance. Whether you favor Google Ads, Facebook, or SEO, tracking your conversion data using analytics tools will give you the actionable insights you need to optimize and scale your campaigns.
AnyTrack TAG is a single line of code that fully automates data collection and syncs data across your marketing stack without any code or any complicated setup.
- A single line of code to connect all your analytics and pixels
- Automatically track any affiliate links and form submissions (no code required)
- One-click integration with Google Ads and Facebook Ads
- Native integration with over 50 popular affiliate networks and software solutions (ClickBank, TUNE, CAKE)
- Webhooks to sync conversions with third-party marketing tools (email, third-party reports, API)
- Free plan: Up to 5,000 sessions per month
- Basic plan: $50/month (best for bloggers)
- Personal plan: $150/month (best for PPC marketers)
- Advanced plan: $300/month (best for agencies)
All paid plans offer a 14-day free trial.
- True Plug & Play set up to start tracking links in under 3 minutes
- Integration with any type of website or funnel builder (WordPress, ClickFunnels)
- Compliant with the tracking policies of Google and Facebook
- Build custom audiences for retargeting campaigns
- Doesn’t offer integration with Amazon Associates
- Doesn’t offer direct integration with Zapier
This platform is built to run affiliate campaigns on Google Ads, Facebook Ads, Bing Ads, and SEO content (comparison website, content websites, lead generation).
Pro Tip: Leverage their custom audience-building tool to create lookalike audiences across all pixels simultaneously.
2. Post Affiliate Pro
Image via Post Affiliate Pro
According to their clients, getting started with Post Affiliate Pro is easy because they offer a free integration service and provide 24/7 customer support. This affiliate marketing tool is one of its kind as it gives you the freedom to create and manage your very own affiliate program from scratch.
The top features of this software solution include fraud protection, accurate tracking, and fully-customizable commission structures. It supports all types of affiliate links, allows multiple currencies, and offers multiple language translations.
Get started today with a 14-day free trial to check out just how easy affiliate marketing can be. If you like its features, the Pro plan starts at $97/month.
Image via LeadDyno
LeadDyno is easy-to-use affiliate marketing tool that enables you to launch affiliate campaigns. You can get in front of top affiliates and influencers who are looking for products like yours.
Each of your new affiliates gets access to a custom affiliate dashboard. You can provide them with all of the information needed to promote your brand or products. It’s also possible to test this program yourself by trying it free for 30 days. You can do so from their website.
Image via ShareASale
ShareASale is an effective affiliate marketing tool where merchants and affiliates can meet and do business. Their cutting-edge technology makes usage seamless for customers.
In 2017, Awin acquired ShareASale and gave it international exposure. Through this tool, you can make the most out of your resources and excel at affiliate marketing.
Image via ClickMeter
ClickMeter is an affiliate marketing tool that provides you insights by monitoring and comparing your links so that you can increase your conversion rate.
With ClickMeter, just create your link, use it in your ads, and generate real-time reports. If you are an agency, share your reports directly with your clients from ClickMeter.
Image via LinkTrust
LinkTrust is best known for its outstanding customer support. Their affiliate marketing tool is customizable to a great extent.
This gives you access to the payouts, content, and also analytics from ads, devices, products, and even offers.
Their customizable interface allows you to track all types of ads through pixels, server posts, cookies, mobile traffic, and more.
Plans for LinkTrust start at $299/month and go up to $799/month. You can also request a free demo from their website.
Image via Afftrack
The best thing about Afftrack is that it’s the only affiliate marketing tool in the market that provides unlimited clicks for all its packages. These days, they are even offering fully-loaded service for 3 months just at $1 to their new subscribers.
The best part about the price of this software solution is that even small business owners can afford it and make optimum use of their resources.
Want to know the best part? They also provide unlimited affiliates and offers.
Image via Affise
This affiliate marketing tool can help you form and grow relationships with your business partners. Through performance marketing, you can expand your network with affiliate partners, influencers, agencies, and other professional networks.
With Affise, you can automate every step of your ad campaign and make data-driven decisions. It’s a great tool to optimize your marketing campaigns.
- Easy-to-manage, configurable dashboards
- Smart targeting
- Insightful comparison reports
- Real-time BI tools
- Protection against fraud
- Flexible payouts in multiple currencies
- 24/7 customer support
- Feature-rich API
- Hassle-free migration
- Dedicated manager for each account
- The statistics report could provide more details
- Pro Plan: $299/month
- Ent Plan: $499/month
- VIP Plan: Custom Pricing
- 30-day free trial available (on request)
- No credit card required
Online ad campaign management, affiliate marketing, and influencer marketing.
Pro Tip: Leverage their AI Smartlink feature for better optimization.
For more information on Affise, check out their features section.
Image via HitPath
HitPath is a multichannel affiliate marketing tool. Their interface is simple and user-friendly. The top features of this software solution include a cross pub campaign accelerator, real-time tracking, and affiliate management.
HitPath is scalable and customizable too. They are known for being flexible to customer demands. You can request a free demo from their website as well.
Image via Everflow
Everflow is probably one of the best affiliate marketing tools. It gives you real-time affiliate analytics and makes it easy for you to track the progress of your affiliate marketing campaigns.
With Everflow, you have fraud protection across clicks, impressions, conversions, and post-conversion activities. Their FlowXchange feature gives you full control via a rule engine and also automates your campaign.
Want to try it first? You can get a free trial of this program for a period of 30 days. After that, prices start at $200/month.
Image via ClickInc
This advanced affiliate marketing tool has top features like a built-in affiliate contact tool, an alert when any affiliate drops you, and more. It also helps you gain the SERP rankings using your affiliates.
Their TruLink feature doesn’t need any affiliate ids anymore. It tracks everything from the registered URLs of affiliates. You can request a free demo of this platform from their website. They also offer a free trial for 30 days, after which the plans start at $25/month.
Image via TUNE
Affiliate marketing tool, TUNE, also provides unlimited affiliates. It has great tracking metrics and 99% tracking uptime. This platform also offers detailed insights and purchase processes.
This tool can also provide you with leads. This is especially beneficial for agencies handling client accounts. They’ve got a variety of plans for advertisers and networks starting from $279/month. You can also get a free trial by signing up on their website.
13. Journey by Cake
Image via Journey
Journey is Cake’s affiliate marketing tool for tracking. It helps you optimize your spending based on positional and data-driven values of key steps in the customer journey.
This program also integrates seamlessly with other marketing tools. You can request a free demo of this software solution from the website too.
Image via Adplexity
This is one of the best affiliate marketing tool for ad intelligence. You can keep track of your competitors’ profitable ads through this program. And you get desktop, mobile, and native options for all of your traffic needs.
You can also keep track of your competitors’ ecommerce products and stores. The price of this software solution is $199/month per user.
Image via WhatRunsWhere
WhatRunsWhere makes sure you spend every penny on advertising wisely. This affiliate marketing tool gives you actionable insights into your digital strategy.
With WhatRunsWhere, you get access to 60 million ads across 7 countries. Here you get fresh data every day so that you can plan your strategies with complete accuracy.
What sets it apart from most of the other affiliate marketing platforms is its pricing model. The price of its Basic package is $299/month while its Full Coverage plan is priced at $399/month.
16. CJ Affiliate
Image via CJ Affiliate
CJ Affiliate is more than just another average affiliate marketing tool. It has one of the world’s largest affiliate networks that has been designed to help you drive bigger results.
You can use this platform to reach and influence your customers throughout their buying journey. They help you identify the most influential affiliates and reward them. Through this program, you can truly unleash the real power of affiliate marketing and make the most of your resources.
Image via Awin
Awin is an affiliate marketing tool with over 13,000 advertisers, 100,000 publishers. No wonder they also provide valuable market insights in forms of whitepapers, podcasts, etc.
HP, Emirates, AliExpress, Forbes are some of the big names on their client list. By joining this platform’s network, you can get access to this huge list of brands and publishers to grow your business.
Image via Voluum
This affiliate marketing tool’s top features include a state of the art reporting tool, not to mention the real-time reporting, and 20 standard and 10 custom data points about the page visitors.
This platform also includes direct tracking pixels and CPC, CPM, and CPA cost models. The best part about this software solution is that plans start at only $69/month.
19: Thirsty Affiliates
Image via Thirsty Affiliates
Thirsty Affiliates a promising affiliate marketing tool in which bloggers not only list themselves but they also earn money. Therefore, for marketers, it’s easier to get active affiliates here.
Thirsty Affiliates proactively fixes your broken front end links. It also provides an alternate destination for international clicks.
Do you know the best part about this program? It helps you cloak affiliate links on WordPress for free. This makes it one of the top tools for affiliate marketers who are using WordPress.
Image via AffJet
AffJet is one of the best affiliate marketing tool for managing your affiliate marketing campaigns. You can use it to monitor your network’s performance and check all of your affiliate income.
On its dashboard, you can get statistics from over 100 affiliate networks and quickly identify the bestsellers and underperformers. In a nutshell, AffJet simplifies affiliate marketing for you.
Image via Refersion
Refersion is an advanced affiliate marketing tool that allows you to efficiently manage, track, and grow your network. You can integrate your ecommerce platform to track any sales your affiliates drive. This helps you monitor real-time conversions.
This program also allows you to leverage unlimited commission structures and automate commissions. Get access to performance reports and analytics. You can get a free trial of 14 days by applying for the same on their website.
Image via MaxBounty
MaxBounty is a leading and trusted affiliate marketing tool that allows you to collaborate with top affiliates on a cost-per-action basis.
The best part about this program is that you pay only for results, i.e., when you acquire a customer. This makes MaxBounty one of the most effective and profitable advertising networks. You get access to over 20K affiliates who can help you increase your reach and generate more sales.
Image via Ambassador
Ambassador is one of the world’s best all-in-one referral software platforms. With this affiliate marketing tool, you can identify affiliates, influencers, employees, and other advocates you want to partner with.
Easily enroll them to run targeted and personalized referral campaigns. Manage all of your affiliates/ambassadors in one place and monitor their performance. It’s possible to schedule a free demo of this program from their website as well.
You can efficiently optimize your referral program to boost your brand’s reach, awareness, and sales.
Image via Tapfiliate
Tapfiliate is amazing affiliate marketing tool for ecommerce and SaaS businesses. You can create your own custom affiliate program in no time.
What’s more, you ask? This software enables you to reward, track, and incentivize your affiliates. You can choose from a variety of commission structures and track all clicks, links, and conversions.
The best part about this program is that the price of the cheapest plan is only $69/month. You can also get a 14-day free trial of the program from their website.
25. Affiliate Royale
Image via Affiliate Royale
If you want to launch an affiliate program for your products or services, you should consider using this affiliate marketing tool.
It comes with a WordPress plugin that lets you set up your affiliate marketing program in minutes and gives you everything you need to manage it with ease. You can monitor the sales, clicks, and payments of all your affiliates through its dashboard so that you’re always on top of everything.
Image via Omnistar
Omnistar is easy-to-use affiliate marketing tool that helps you optimize your referral marketing campaigns for faster growth.
You can create an affiliate program and integrate it with your website. Affiliates, including your own customers, can easily promote your brand and products. You will not only get new customers but also see an increase in sales.
Want to try it before buying? You can get a 15-day free trial of the program from their website as well.
Image via AvantLink
AvantLink helps you get access to a network of qualified affiliates who are actually serious about referral marketing. This affiliate marketing tool also allows you to leverage a suite of high-converting tools and robust real-time reporting.
Whether you are a newbie or an affiliate marketing veteran, expect to drive the best results with AvantLink. You can also use a number of third-party tools with this platform.
28. Pretty Links
Image via Pretty Links
Pretty Links is one of the best affiliate marketing tools for WordPress users. It simplifies long links and shortens them to make them “prettier.”
Additionally, it simplifies server-side redirects, and helps your brand and advertise your links with ease. It also lets you monitor your links to figure out their effectiveness.
Pretty Links also comes with a cloaking feature that allows you to use your affiliate links in email marketing campaigns.
Image via Bitly
You can use Bitly to shorten URLs for your social media posts but Bitly has more to offer. Here, you can use your custom links to analyze campaign performance across channels and locations.
This tool helps you build a personalized customer experience, and at a large scale. The best part about this tool is that it’s free for a single profile and you can connect your Twitter to it from the website.
Image via Linktrack
With Linktrack an impressive affiliate marketing tool in which you can track the performance of all of your affiliate links with ease and accuracy. Get real-time updates to track and analyze where your traffic is coming from.
You get to track unlimited links and clicks with a premium subscription. You can also track impressions.
Image via Clickbooth
Clickbooth enables you to connect and collaborate with vetted affiliates. With this affiliate marketing tool, you can work on a cost-per-action (CPA), cost-per-lead (CPL), cost-per-engagement (CPE), cost-per-install (CPI), cost-per-sale (CPS), or cost-per-click (CPC) pricing model.
Bonus Tool #1: Affiliate Future
Image via Affiliate Future
With a network of over 300K publishers, Affiliate Future is an efficient affiliate marketing tool that enables you to identify and partner with the top affiliates. You can leverage their network of affiliates to extensively boost your brand’s reach and sales and make optimum use of your resources.
You can easily analyze the performance of your affiliates and optimize your program for better results. You can set commission levels and pay on the basis of their performance.
Q1. What is affiliate marketing?
A. Affiliate marketing is a sort of referral marketing tactic where you pay influencers or industry experts to promote your products. Affiliates earn a commission on every lead or customer that they bring in for your business. You can choose from a variety of affiliate payment mechanisms like pay-per-click, pay-per-sale, etc.
Q2. How to get started with affiliate marketing?
A. To get started with affiliate marketing, you need to first design a lucrative affiliate program. You will also need to set some rules and guidelines for affiliates to register in your program. Also, you can use affiliate marketing tools to design and manage your affiliate program.
Q3. What are affiliate marketing tools?
A. Affiliate marketing tools help marketers design, launch, and manage affiliate programs end-to-end. These tools are very useful in tracking each affiliate’s performance and calculating the payments for each. This saves marketers a lot of time and effort as these tools do most of the tedious work and you only get the final action items.
Q4. What are the tools you need to start affiliate marketing online?
A. There are many good affiliate marketing tools available in the market and this post lists 31 of the best tools for you to choose from.
The top ten affiliate marketing tools that we recommend:
- Post Affiliate Pro
Q5. What tools do you need for a blog’s affiliate marketing?
A. All the tools listed above can be used to run affiliate programs for any type of business, including a blog.
Q6. Which are the best available tools for affiliate marketing in 2021?
A. AnyTrack and Post Affiliate Pro are the top two tools that I would recommend as they can help you create and run your affiliate programs end-to-end. What’s more is that both of these tools are easy to use and offer tons of features.
Q7. What is the best affiliate marketing tool for beginners?
A. Almost all the tools mentioned in this post are easy enough for beginners to understand and use without any prior experience. You can choose from any of the best affiliate marketing tools mentioned in this post, depending on your requirements.
Q8. Why are affiliate marketing tools useful?
A. The biggest advantage of affiliate marketing tools is that they can track the leads generated by each affiliate using their unique tracking links. These tools can provide you with a consolidated view of how each affiliate is performing and how much you have to pay each. Tracking these things manually is almost impossible and that is what makes affiliate marketing tools so useful.
Q9. What are the best affiliate marketing tools and plugins for WordPress in 2021?
A. Thirsty Affiliates, Pretty Links, and Affiliate Royale are among the best affiliate marketing tools for WordPress. However, most of the tools mentioned in this post have WordPress plugins or can be integrated easily with a WordPress website.
Q10. What are the best free tools for affiliate marketing?
A. Most of the tools listed in this post offer some sort of free trial option or plan. However, if you want to run a successful affiliate program, you will need to invest in a good affiliate marketing tool and cannot rely solely on a free tool.
Ready to Make the Final Decision?
With these tools in hand, your affiliate marketing will be more effective than ever before. Keep this post handy while selecting your affiliate marketing tools so that you can find the best tools for your business.
Which tools are you using for your affiliate marketing endeavors? Please let us know in the comment section below.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).