How Much Does TikTok Pay Influencers in 2022? [Exact Numbers Included]
If you’re one of the many people who have taken to TikTok to showcase your creativity, then you might be wondering how you can make some money from your account. After all, why not monetize your talents?
And there’s no shame in that! After all, you’re putting in the hard work to create great content, so you should be rewarded for it.
Read this post to learn different ways in which you can make money on TikTok. We’ll also discuss how much money top TikToker makes from the platform.
Table of Contents
Why Should You Build Your Presence on TikTok?
There’s no doubt that TikTok is one of the hottest social media platforms out there right now. With over 1 billion active users, it’s a platform that brands cannot afford to ignore.
TikTok is a great way to reach a younger audience. The average user on TikTok is under 30. This is a highly coveted demographic for brands, as they are typically more engaged with social media and have more spending power than older age groups.
Image via Wallaroomedia
TikTok is also a great platform for promoting brand awareness. The short, snackable videos on TikTok are perfect for grabbing attention and getting your message across quickly. And with TikTok’s algorithm favoring content that is creative and original, it’s a great place to showcase your brand’s personality.
Finally, TikTok is a great way to drive traffic to your website or online store. By including links in your TikTok bios and in the description of your videos, you can direct users to where they can learn more about your brand or make a purchase.
So if you’re not on TikTok yet, now is the time to start! And if you are on TikTok, make sure you’re using it to its full potential. It could be a game-changer for your brand.
Why You Should Monetize YourTikTok Account?
If you’re one of the many people who have taken to TikTok to showcase your creativity, then you might be wondering how you can make money from TikTok. After all, why not monetize your talents?
Here are four reasons why you should consider monetizing your TikTok account:
1. You Can Make Some Serious Cash
There’s no denying that TikTok is a powerful platform with a huge potential for earnings. If you’ve got talent and an engaged following, then you could be making some serious cash by monetizing your account.
2. You Can Turn Your Passion Into a Business
If you’re passionate about TikTok and you’re good at it, then why not turn your passion into a business? Monetizing your account can help you to do just that. In fact, you could use your 9-5 or supplement your income with your TikTok earnings.
3. You Can Gain More Recognition and Followers
As well as making money, monetizing a TikTok account can also help you to gain more recognition and followers. This can lead to even more opportunities down the line.
4. You Can Help Others While Helping Yourself
Monetizing your TikTok account can also be a great way to give back to the community. By sharing your earnings with charity, you’ll be helping others while also helping yourself.
So there you have it – four reasons why you should monetize your TikTok account. If you’ve got talent and an engaged following, then there’s serious potential for earnings.
What Are the Different Ways to Make Money off Your TikTok Account?
There are a few different ways to make money from your TikTok account, and which one is best for you will depend on a few factors. Let’s take a look at some of the most popular options:
1. Sell Your Products on TikTok
Do you have a TikTok For Business account in the UK, US, or Canada? If your answer is yes, you’re in luck. TikTok allows users in these countries to add product links and shopping tabs to their TikTok profiles.
Image via Hootsuite
This special TikTok feature is designed so that users who also have a Shopify store can promote their businesses on the app. Without exiting the platform, users can make purchases from Shopify stores.
2. Become a TikTok Influencer
If you’re looking to make some extra cash, becoming a TikTok influencer could be the perfect gig for you. And, as with any social media platform, there are bound to be a few people who are better at using it than others.
Image via Investing
That’s where you come in. If you’re good at making videos and have a knack for promoting your content, you could easily become a TikTok influencer. And, as an influencer, you could earn money from sponsored videos or branded videos, affiliate marketing, and even ads.
Of course, influencer marketing isn’t easy. It takes time, effort, and a whole lot of creativity. But, if you’re up for the challenge, it could be a great way to make some extra cash.
3. Leverage TikTok Creator Fund
TikTok has a special program to enable content creators on their platform to turn their passion into a source of income. In a nutshell, TikTok pays influencers indirectly who can create viral content through this fund.
Image via Medium
If you’ve got 10K TikTok followers and received over 100,000 views on your videos in the last 30 days, then you are eligible for the program. Currently, the program is available only in selected countries including the US, Canada, Germany, France, Spain, Italy, and the UK.
So how much money can you make from the TikTok Creator Fund?
There isn’t a definitive answer to this question. However, multiple TikTok influencers have given a range — you can make anywhere between 2 to 4 cents for every 1000 views you receive. Going by that, you can expect to receive around $20-$40 after your videos hit a million views.
4. Collect Donations
On TikTok, influencers who are eligible to livestream can collect coins from their most dedicated followers. Eventually, you get the option to get cash in return for your coins.
This is how the system works on TikTok:
Let’s say your most loyal fan buys coins that are priced at $1.29 per 100 coins. If you choose to go livestream, this user can send you coins.
Image via Alphr
Alternatively, they can buy you gifts through these coins. TikTok allows creators to convert gifts and coins into diamonds that they can convert into real money through PayPal.
5. Song Promotions
One of the most unique ways to earn money on TikTok is via song promotions. Record labels and music producers routinely reach out to TikTok influencers to boost their visibility and promote their music.
Wondering how much money you can charge for song promotions on TikTok? Again, there isn’t a singular answer to this question. The rate you can charge to promote songs on your TikTok channel depends on your follower count on the app.
How Much Does TikTok Pay Its Content Creators?
As an influencer, it’s important to know what other influencers are charging on the app. This way, you can set your own prices accordingly and remain competitive.
Furthermore, by understanding the average rate that other influencers are earning, you can ensure that you’re being fairly compensated for your work.
While it may be tempting to simply go with the flow and accept whatever rates are offered to you, remember that you have the power to negotiate. After all, you’re the one with the valuable influence! So don’t be afraid to ask for what you’re worth.
At the end of the day, knowing how much other influencers are charging can help you better understand the market value of your own influence. And that’s priceless information indeed.
To help you figure out the industry standard, here are some numbers you should look at:
- The maximum amount that TikTok influencers can make via livestreams is estimated to be around $2000 to $4000.
- Rates for micro-influencers for song promotions on TikTok can range from $20 to $150. On the other hand, TikTok influencers with more than 10 million followers can charge $650-$750 to promote one song in a video.
- For each brand partnership, the top TikTok influencers earn between $50K to $150K.
Which TikTok Influencers Make the Most Money Off TikTok?
There’s no doubt that TikTok is one of the most popular social media platforms out there. And with that popularity comes a lot of money. Some of the biggest names on TikTok are making serious bank from the platform.
So, which TikTok influencers make the most money from TikTok?
Well, according to Forbes, the top three earners are Charli D’Amelio, Dixie D’Amelio, and Addison Rae Easterling. Combined, they earned a whopping $107 million in 2020.
1. Charli D’Amelio
Estimated Earnings: Over $17 Million
Forbes has included Charli D’Amelio twice on their list of the top-earning TikTok influencers. After she started posting dance videos in 2019, she became a viral sensation on TikTok. Once she became popular, she was also invited as a guest on The Tonight Show by Jimmy Fallon.
According to a report from The Wall Street Journal, this TikTok influencer earned more than the CEOs of some of the biggest companies in the world, including Mcdonald’s and Starbucks. She also has a signature line of merchandise.
Image via Business Insider
2. Dixie D’Amelio
Estimated Earnings: Over $10 Million
Dixie is the younger sister of Charlie D’Amelio who is currently the top-earning influencer on TikTok. Much of her success is attributed to her sister’s popularity. However, she has managed to create a unique virtual identity through her comic and on-trend videos.
In fact, she has managed to secure deals with big brands such as Puma and Valentino. She has also performed with the Jonas Brothers and Ed Sheeran.
Image via PopBuzz
3. Addison Rae
Estimated Earnings: Over $8 Million
Addison Rae is popular for her lip-syncing videos on TikTok. This 21-year-old social media star is also a skilled dancer and an actress. After her TikTok fame, she earned a full-time role in Netflix’s remake of He’s All That. In addition to this, she also got a partnership with American Eagle.
Image via YouTube
4. Bella Poarch
Estimated Earnings: Over $5 Million
This Filipino-American TikToker shot to fame with her lip-sync of the song, “M to the B” by Millie B. Her TikTok popularity opened up new avenues for her in the musical world. Along with it, she also bagged some partnerships with big brands such as Google and Prada.
Image via YouTube
5. Josh Richards
Estimated Earnings: Over $5 Million
20-year-old Canadian influencer, Josh Richards, is one of the youngest TikTok creators on this list. His feed is full of lip-sync and dance videos. Apart from posting TikTok videos, he also has stepped into the world of podcasting. He hosts a show called BFFs along with internet celebrity Dave Portnoy.
Image via YouTube
10 Tips to Create a Viral Video on TikTok
Your video content is only one part of the equation when it comes to going viral on TikTok. While you need to create quality content that is entertaining and engaging, you also need to make sure that your videos are properly optimized for the platform.
Here are a few tips to help you create viral videos on TikTok:
1. Keep It Short and Sweet
TikTok videos are all about brevity, so make sure your content is easy to consume and digest. Keep your videos under 40 seconds for maximum impact.
2. Be Creative and Original
There’s a reason why TikTok is one of the most popular social media platforms – it’s because users are constantly bombarded with creative and original content. If you want your videos to go viral, you need to make sure they stand out from the rest. Be creative with your concepts, filming style, and editing.
3. Use Engaging Visuals and Audio
Visuals and audio are two of the most important elements of any video, but they’re especially important on TikTok. The platform is all about quick, engaging content, so your visuals and audio need to be on point. Use bright, colorful visuals and catchy music to keep users hooked.
4. Incorporate Popular Trends and Challenges
TikTok is all about trends and challenges, so make sure to incorporate them into your videos. If you can get creative with popular trends and challenges, you’ll be sure to grab the attention of users.
5. Be Yourself
The best way to go viral on TikTok is to be yourself. Users are drawn to authenticity, so don’t try to be someone you’re not. Be genuine, relatable, and authentic in your videos and you’ll be sure to find success.
6. Use Trending Sounds
One way to make your video more discoverable is to use a trending sound. This will help it show up on the For You page, which is where most users find new videos to watch.
7. Use Hashtags
Hashtags are a great way to get your video seen by more people. When you use relevant hashtags, your video will show up in search results and on the Explore page.
8. Collaborate With Other Users
Collaborating with other users is a great way to get more views on your videos. Find someone with a similar following to you and see if they’d be interested in doing a duet or challenge video.
9. Promote Your Videos Off TikTok
Don’t just rely on TikTok to promote your videos. Share them on other platforms like Instagram and Twitter to get even more views.
10. Engage With Your Fans
Engaging with your fans is a great way to build a rapport and get them to keep coming back for more. Reply to comments, run giveaways, and show your appreciation for their support.
Following these tips should help you increase your chances of creating a viral TikTok video. Just remember to have fun and be creative!
1. Can you make money from TikTok?
Yes, you can make money from TikTok via selling merchandise, accepting brand partnerships, collecting donations, doing song promotions, or via affiliate marketing.
2. How many views do you need to make money on TikTok?
To make money directly from TikTok, you should fulfill the following criteria:
- You should be older than 18 years of age.
- You should have a minimum follower count of 10,000.
- You should have received at least 100,000 views on your TikTok videos in the last 30 days.
3. Do you have to be verified to make money on TikTok?
To make money on TikTok from the platform itself, you must be older than 18 years of age and should have at least 10,000 followers on the app. Additionally, you should have accrued 100,000 views in the last 30 days.
4. How much do the most popular TikTokers earn?
The most popular TikTok creators earn between $5 to $17 million.
5. Who are the highest-earning TikTok influencers?
The highest-earning TikTok influencers include:
- Charlie D’Amelio
- Dixie D’Amelio
- Addison Rae
- Bella Poarch
- Josh Richards
Ready to Make Money on TikTok?
With over one billion active users, there’s a huge potential audience for your content on TikTok. If you can tap into even a small fraction of that audience, you could stand to make a lot of money. Most TikTok stars today began their journey with just one random viral video.
That’s because there are plenty of people out there who are willing to spend money on quality content, so you just need to make sure that your content is up to par. Now that we’ve answered the question of how much does TikTok pay, are you ready to start earning money from TikTok?