LeadsBridge Review: The Summary Box


LeadsBridge is an omnichannel marketing platform that enables you to synchronize your lead data, target custom audiences, and track your leads in offline and online settings. Using it, you can automate your processes, boost your productivity, and increase your sales.


Product Ratings


  • Overall:
  • Support:
  • Effectiveness:
  • User-Friendliness:
  • Value For Money:

Pros
  • Ease of integration
  • Great customer support
  • Multiple advertising platforms included
  • Option to get custom integrations
  • Free plan available
  • Demo available
Cons
  • Setup can be confusing

LeadsBridge Pricing Details


LeadsBridge Pricing Plan Cost (Per Month)
Free Plan $0/month
Pro Plan Starts at $22/month (Billed annually)
Business Plan Starts at $999/month (Billed annually)
  • Free Plan $0/month
  • Pro Plan Starts at $22/month (Billed annually)
  • Business Plan Starts at $999/month (Billed annually)

Detailed information on LeadsBridge pricing plans here.

Table of Contents

LeadsBridge Review: Key Features

  • Lead sync
  • Online-to-offline lead tracking
  • Custom audience targeting
  • Multiple integrations
  • GDPR and CCPA compliant
  • Alerting and debugging
  • Real-time sync
  • Email receipt
  • Filtering options

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Who Should Use LeadsBridge?

  • Marketers
  • Entrepreneurs
  • Digital Marketing Agencies
  • SMBs

And anyone who wants to:

  • Get more leads
  • Leverage marketing automation
  • Create an effective omnichannel strategy
  • Build a digital advertising strategy

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How Did I Come Across LeadsBridge?

If you’re a marketer, you already know how annoying it can be to manually import or export lead data. I was looking for marketing technology that enables companies to make this process less tedious. That’s when I came across Lead Sync – one of the main product offerings from LeadsBridge.

I was intrigued because I could see that it works with LinkedIn Lead Gen Forms, TikTok Lead Ads, Facebook Lead Ads, and Google Lead Ads. So, I went to their website to find out more about what LeadsBridge has to offer.

Here is a snippet from their homepage:

Image via LeadsBridge

A quick glance tells you that it is a platform designed keeping in mind the needs of advertisers who want to make the most of business data. There are lots of integrations available, so I can tell that you can get a complete view of your sales funnel.

With their easy integrations, you can create your very own marketing ecosystem and get a bird’s-eye view of your sales funnel.

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Detailed Review: How to Use LeadsBridge

If you’ve read my LeadsBridge review up to this point, you already know that LeadsBridge is a platform that connects marketing and advertising tools with CRMs and email marketing software to help fill the gaps.

Mind you, it’s not a lead generation software program. It only aids in the acquisition of customers as well as improves internal communication. But how does it do all of that?

Some of the key features of LeadsBridge include real-time sync, segmentation, filtering, lookalike audiences, custom integration, and more.

In this section of my LeadsBridge review, let’s take a detailed look at the platform and what it can do for you.

1. Lead Sync

Lead Sync is the soul of LeadsBridge. It is a real-time integration tool that allows you to sync your lead data in real time with your most used marketing tools.

With this tool, you can collect leads and move them through the pipeline seamlessly. As soon you get a lead, you can even start segmenting it from different lead sources, including:

  • Instagram Lead Ads
  • Facebook Lead Ads
  • LinkedIn Lead Gen Ads
  • TikTok Lead Generation
  • YouTube TrueView Lead Form Extensions
  • Google Ads Lead Form Extensions

What’s more, you can send your leads auto-responses and SMSes automatically. For a more efficient workflow, you can segment your leads and distribute them at your convenience. It also comes equipped with advanced data mapping and options for filtering leads easily.

In a nutshell, Lead Sync ensures that you can generate and nurture your leads effortlessly. Wondering how it works? Here’s a quick explanation:

Step 1: Use LeadsBridge to integrate Google Ads lead form extensions, Facebook Lead Ads, TikTok Lead Generation, and LinkedIn Lead Gen Forms with your CRM.

Step 2: When users interact with any of your ads on these platforms, LeadsBridge gathers and syncs all the data with your chosen CRM.

Step 3: Act on the lead data as soon as possible so you can get more conversions.

Sounds simple, right? When you sign up on the platform, all you need to do to set it up is add the source and the destination. Check it out here:

Image via LeadsBridge

Next, you can choose to connect via a Simple Bridge or a Complex Bridge. If you want fast automation, a Simple Bridge is the way to go.

Once that is done, you can connect your apps, and set the automation up. It’s an easy setup that will hardly take five minutes.

Since we are discussing lead data, it’s important to know if your data stays safe. On their website, LeadsBridge claims that they do not store any data and that their platform is GDPR and CCPA compliant.

The platform is designed for ease, so it comes with a host of integrations that will help you get a 360-degree vision of your marketing funnel. Some of the marketing and CRM integrations that come with LeadsBridge include:

  • Facebook Lead Ads
  • TikTok Lead Generation
  • Mailchimp
  • Leadpages
  • Instapage
  • Google Ads Lead Form Extension
  • Salesforce

… and more

2. Audience Targeting

LeadsBridge’s main tools for Audience Targeting include:

  • Facebook Custom Audiences
  • Google Customer Match
  • LinkedIn Matched Audiences

This feature allows you to collect data from your existing customers that are entered in your CRM. By connecting segmented lists and combining different data sources, you can create accurate audiences.

To create a more targeted audience, you can use specific filters and formulas on the platform. Once you identify your evergreen audience, you can also retarget them or create lookalike audiences. This feature is especially useful if you are trying to upsell or cross-sell your products.

3. Online-to-Offline Tracking

While tracking marketing data online, you’re only getting part of the story. Although you may still make offline sales, it’s nearly impossible to determine which online campaigns are working and which aren’t.

LeadsBridge solves that problem with this feature. It enables you to add Facebook Conversions API and Google Offline Conversions Tracking right away with the platform.

4. Platform-to-Platform

As we discussed before, LeadsBridge enables you to link your marketing stack to make teams more effective and eliminate data silos problems by automating the whole process with our platform-to-platform technology.

While the platform already offers multiple integrations, I love the fact that they offer an option to get custom integrations as well. A big thumbs up for that!

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LeadsBridge FAQs

Q1. What does LeadsBridge do?
A. With LeadsBridge, you can automate your sales and marketing flow by connecting a specific source like Facebook or Google Leads Ads with another destination like Salesforce or your CRM software program. You don’t have to connect or import these leads manually. Instead, sales personnel can check leads as soon as they arrive.

Q2. How much is LeadsBridge priced at?
A. You can get started with LeadsBridge for $0. Their Free Plan does not require you to even have a credit card. Using it, you can move your leads across different platforms in real-time.

For advanced features, you should use their paid plans. Here are the ones you can choose from:

  • Pro Plan (Self-Service): Starting from $22 per month (Billed annually)
  • Business Plan (Managed Plan): Starting from $999 per month (Billed annually)

Q3. Why should you use LeadsBridge?
A. LeadsBridge is a powerful tool that can help businesses connect with their customers and potential leads. It’s a great way to keep track of all your marketing efforts in one place as it allows you to connect new leads with your CRM software or other important programs.

Q4. How can you cancel your LeadsBridge account?
A. You can change your plan at anytime by logging in to your account, clicking on your account name and going to “Billing,” and then clicking on “Upgrade your plan.” From there, click on “Pro” and you can choose how many leads per month and how many bridges you would like. You can also contact the LeadsBridge team for a custom plan.

If you want to cancel your current LeadsBridge plan without deleting your account, you can switch to a Free plan.

If you’d like to delete your account, login to your account and click on the menu in the top right side of the page. Then select “Your Account” and click on the “Delete Account” button.

Q5. What is Lead Sync in LeadsBridge?
A. Lead Sync allows you to interact with your leads in real-time, and move them through the pipeline more quickly and efficiently.

Q6. Which integrations does LeadsBridge offer?
A. Here are some of the integrations that LeadsBridge offers:

  • HubSpot
  • Facebook Lead Ads
  • Mailchimp
  • Zoho CRM
  • Salesforce
  • Keap
  • ConvertKit
  • SendinBlue
  • Nimble
  • Facebook Dynamic Ads
  • Instagram Lead Ads

… and more!

Q7. How many Ad accounts can you connect on LeadsBridge?
A. There’s no limit! You can connect LeadsBridge with as many Facebook, Google, TikTok, and LinkedIn Ad Accounts as you want.

Q8. Does your data stay safe when you use LeadsBridge?
A. By design, LeadsBridge is secure and private. LeadsBridge takes the security and privacy of our users’ data very seriously, using sophisticated security measures.

For more information, check out their policy pages:

  • Security Policy
  • Privacy Policy

Q9. Is LeadsBridge CCPA and GDPR compliant?
Yes, LeadsBridge is fully compliant with the GDPR and CCPA standards. To inquire about anything further, you can check out their Contact Us page.

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What Are Others Saying?

“LeadsBridge is kind of like Zapier except they have awesome customer support, more customized integrations and overall, more reliable. Customer support is where they shine, I started using them almost 2 years ago and they have created a few different custom integrations for me and have helped troubleshoot integrations with me several times.“

“If you are looking to sync Facebook Leads directly into a dashboard, email, or a CRM, LeadsBridge is a must. It takes a snap of a finger to set up and once you are used to setting up Bridges, you will be able to fly through them. And on the odd occasion you encounter any troubles, the live chat functionality of the support is amazing and means you will always be looked after. ”

“We are a digital agency who has been using LeadsBridge for almost a year and we absolutely love the ease of use in setting up accounts and the reliability of the delivery of leads to our clients.”

“Perfect integrations between Facebook and Salesforce. Mostly for lead ads campaigns on Facebook but they recently launched custom audience integrations as well which helps updating even offline conversions.”

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LeadsBridge Review: Case Studies

In this section of my review of LeadsBridge, let’s take a look at some case studies to understand the effectiveness of the platform.

Case Study #1: Truck Driving School Saw 300% Increase in Conversion Rate

The main challenge for Roadmaster Drivers School was to grow its search coverage and generate high-quality leads by matching students with the courses they might be interested in. They wanted to achieve a bigger volume of qualified leads at a lower CPA.

For this, the company started testing lead form extensions on their Search campaigns across key markets with LeadsBridge. In their ad, users could click on the “Apply Now” button and reach a pre-filled form to submit their inquiry.

Through this system, the company could streamline their conversion process and capture the overall demand for those interested in new opportunities.

After they started using LeadsBridge, the company saw the following results:

  • 300% increase in their conversion volume
  • 50% decrease in their CPA

After they implemented these lead form extensions, Roadmaster generated the maximum leads from the Search campaign.

You can check out more about the case study on their website.

Image via LeadsBridge

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Case Study #2: Templafy Increased their ROI by Approximately 475% With LeadsBridge

One of the fastest-growing tech companies in Europe, Templafy used LeadsBridge to generate more leads. It is a cloud-based document asset management system. They wanted to leverage LinkedIn to get more paying customers.

For this, they used LeadsBridge for LinkedIn Lead Gen Forms. Here is the massive growth they saw because of the campaign:

  • They generated 15 to 25 marketing qualified leads (MQLs) per week.
  • They were able to convert these MQLs into active sales opportunities at a rate of 20%.
  • Over four months, the total cost per MQL reduced by 55% and the cost per sales opportunity decreased by 43%.
  • Their ROI rose over 475%, approximately.

To learn more about this case study, you can check out their blog post.

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Case Study #3: Totalplay Saw an Increase of 20% More Leads After Using Google Ads Lead Form Extensions From LeadsBridge

Totalplay is one of the main telecommunication providers in Mexico that offers TV, telephone services, and high-speed internet across 20 main cities in the country. They were facing a tough time acquiring high-quality leads from their digital marketing campaigns.

To generate more leads, they decided to use Google Ads Lead Form Extensions from LeadsBridge. As a result, their sales closed at approximately a 20% higher rate.

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LeadsBridge Review: What’s The Final Verdict?

LeadsBridge is here to make the lives of all marketers easier. It’s super helpful, saves your time, and makes the process of lead generation more efficient. Sure, the pricing may seem a bit high for smaller businesses but it does provide rich functionality to justify that price point.

Another bonus? LeadsBridge support – their team is responsive, friendly, and extremely patient. You can count on them to help you with bugs whenever you need them.

Plus, they have a free version if you don’t want to pay but use the features. If you are a business that uses a CRM and other digital marketing tools, you should at least give it a try.

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