Semrush Pricing (2021) — Which Plan is Right for You?
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In this post, I take a detailed look at Semrush pricing — and help you work out which of its plans makes the most sense for your business.
Semrush is an extremely powerful tool which — when used correctly — can have a massive impact on the visibility of your website in search results (and, by extension, your business revenue).
However, there’s no way round it: by comparison to many of the other apps routinely used by businesses, Semrush is expensive, and investing in it can feel a bit scary — particularly if you’re a startup without a big budget.
So, if you’re choosing Semrush as your SEO solution, it’s really important to pick the right plan for your project.
That’s where this post comes in — I’m going to break down the Semrush pricing structure, and highlight the key pros and cons, and value for money, of each plan.
Let’s kick things off with a quick overview of what Semrush actually is.
Simply put, Semrush is a product that is designed to help you achieve higher rankings in search results.
It does this by giving you a lot of information, which you can use to:
- create new web content that is likely to attract organic traffic
- identify link-building opportunities (more links, generally speaking = better search results)
- tweak technical aspects of your site so that it stands a greater chance of ranking highly.
Created in 2008 by Oleg Shchegolev and Dmitry Melnikov, Semrush now features a large user base — according to the company, it has over 7 million users.
You can use it with any website builder platform or CMS — i.e., regardless of whether you’re a Shopify, Squarespace or WordPress user, the data you can pull from Semrush can help you shape an effective SEO campaign.
But how much does it cost?
Semrush pricing options
There are four Semrush plans available:
- Pro: $119.95 per month
- Guru: $229.95 per month
- Business: $449.95 per month
- Custom: negotiable
If you pay annually, a 16.7% discount is applied to each plan; and a free trial lets you try most features out before subscribing (the standard one is 7 days long, but an extended trial is available for a limited time via this link).
Let’s take a look at each of these pricing options in turn, and see what sort of users each plan is aimed at.
Semrush Pro — $119.95 per month
The ‘Pro’ plan is Semrush’s entry-level offering.
At $119.95 per month, it gives you the following core features:
- Domain analytics — the ability to see how ‘authoritative’ your domain (or a competitor’s) is, based on how many links there are to it.
- Keyword research tools — these let you see how many people are searching for a particular keyword, how hard it will be to rank for it, and what alternative phrases (keyword suggestions) might be worth focusing on.
- Site auditing tools — these identify technical changes you can make to your site in order to maximise the chances of it performing well in search results.
- An on-page SEO checker — this assesses your content and gives you ideas on how to improve it. Suggestions range from adding certain keywords to your text and improving its readability to adjusting page lengths.
The important thing to note about Semrush Pro — and indeed all of the other Semrush plans under discussion here — is that various limits apply to how you can access all the above data (and how often).
The main limits of the ‘Pro’ plan to be aware of are as follows:
The number of reports you can pull
The ‘Pro’ plan limits you to 3,000 reports per day for domain or keyword analytics. To be honest, this is pretty generous and compares positively against competing tools (Ahrefs, for example, limits you to just 175 per week on its entry level plan).
But if you are a ‘power user,’ you may require more reports than this limit allows.
How often your keyword metrics are refreshed
The number of times you can get fresh metrics for your target keyword in Keyword Manager per month is limited to 250 on the ‘Pro’ plan.
The number of keywords you can track simultaneously
On the ‘Pro’ plan, you can track the performance of up to 500 different keywords.
This is probably enough if you are using Semrush to manage SEO for just one site; it may not be sufficient however, if you’re hoping to track keywords for multiple sites.
The number of projects you can run
Of all the limits applied to the ‘Pro’ plan, the ‘project limit’ is probably the most significant.
Creating a project in Semrush basically means specifying a domain that you want to analyse in depth.
On the Pro plan, you can use Semrush on 5 website projects. This is significant because quite a few key features are only accessible when you create a project, including:
- technical SEO auditing
- position tracking
- on-page SEO
- backlink auditing
- link building
- PPC keyword analysis
Now, this limit won’t be a show stopper if you only intend to use Semrush with a couple of domains.
But if, for example, you want to assign a project to your own website, plus several competitors, being on the ‘Pro’ plan may prove challenging.
The five-project limit may also rule the ‘Pro’ plan out for users who want to carry out SEO projects for several client websites at once.
The number of pages you can crawl
When auditing a website, Semrush crawls all its pages, looking for technical SEO errors to fix, or improvements that can be made.
On each plan, a limit applies to the number of pages you can crawl — on the ‘Pro’ plan this is 20,000 pages per project, and 100,000 overall.
Unless you are working on massive sites however, this limit should be fine.
Is ‘Semrush Pro’ right for me?
‘Semrush Pro’ is the best plan for users who…
- need basic keyword research and domain analysis tools
- are on a budget
- don’t intend to track thousands of keywords at once
- don’t need to manage SEO projects for multiple websites at once.
If that doesn’t sound like you, it’s time to take a look at the next plan up the Semrush pricing ladder.
And speaking of which…
Semrush Guru — $229.95 per month
The next plan up is the ‘Guru’ plan, which costs $229.95 per month.
The key difference between this plan and the ‘Pro’ plan involves something called the ‘Content Marketing Platform.’
This is a suite of tools that aims to help you craft a content strategy.
You can use these to:
- Find topics to write about that have a good chance of ranking in search results
- Manage content creation campaigns (via a task management system)
- Check the SEO potential of content you’re working on
- Measure the effectiveness of your content over time
- Check if anybody has been plagiarising your content
So while you can use the ‘Pro’ plan to generate keyword ideas (largely through keyword research), the ‘Guru’ plan gives you considerably more options on this front — and lets you manage the process of content creation better.
Another key difference between this plan and ‘Pro’ is that it unlocks access to historical data.
This lets you, as Semrush puts it, ‘go back in time’ and gain insight into your or your competitors websites’ performance with metrics gathered since 2012.
A Google Data Studio integration is also included with this plan — this allows you to make use of Semrush data in Google’s free visual reporting tool, meaning that you can use it to create custom SEO reports and dashboards.
Finally, the limits on the Semrush ‘Guru’ plan are much more generous than the ‘Pro’ plan.
You get more reports per day (5,000); more projects (15); more keywords to track (1,500) and a more pages to crawl (300,000).
Is ‘Semrush Guru’ right for me?
The ‘Guru’ plan is a good option for users who…
- are looking for a content generation / strategy tool
- are likely to be managing SEO for multiple websites at once
- have a need to access historical data about websites
- wish to analyse data outside of Semrush using Google Data Studio
Getting an extended free trial of Semrush
The standard free trial of Semrush lasts seven days — however, for a limited time, you can avail of an extended 14 day trial using this link.
This gives you a 14-day window to try out all the product’s key features and access all the data provided by it.
You can access the extended free trial here.
Semrush Business — $449.95 per month
So far, we’ve looked at two plans which are mainly focused on small business owners.
Depending on the size of your organisation, you may be able to use ‘Semrush Guru’ to handle SEO work for a few clients, but realistically, if you have a large client roster, or need to manage SEO for a significant number of websites, you’re going to be best off with a Semrush Business plan, which lets you work on up to 40 projects at once.
This comes at a high cost — it’s $449.95 per month, which is not an inconsiderable investment.
In terms of features, there are a few additional pieces of key functionality to look out for which are missing from the other two plans discussed so far:
- Semrush PLA (Product Listing Ads) research — this allows you to analyze the performance of an advertiser’s Google Shopping ad campaigns. This is useful for companies that need to gather competitive intelligence on e-commerce rivals.
- API access — this gives you access to most of Semrush APIs (application programming interfaces), allowing you to integrate Semrush into your own applications, widgets and dashboards; or visualize Semrush data via your own custom interface.
- The Share of Voice metric — this lets you know the ratio of traffic received to the sum of volumes of your tracked keywords.
Other than the above, the main difference you’ll notice between the ‘Business’ plan and the ‘Pro’ and ‘Guru’ ones is that the limits on pretty much everything are far more generous.
For example, you can manage 40 projects at once; track 5,000 keywords; and run 10,000 queries a day.
The number of pages you can crawl per month rises to 1,000,000.
Is ‘Semrush Business’ right for me?
‘Semrush Business’ is appropriate for users who
- need to manage SEO for a lot of websites or clients simultaneously (SEO agencies etc.)
- run a very large number of queries and reports daily
- have advanced or custom needs that require access to Semrush’s APIs
So the ‘Business’ plan will meet the needs of most ‘power’ users — but even so, there may be some businesses for whom these features and limits are not sufficient.
That’s where the ‘Custom’ version of Semrush comes in.
But before discussing that, it’s worth zooming in on two aspects of Semrush which can add to your costs considerably: user management and add-ons.
An aspect of Semrush pricing which you need to be very aware of involves user management.
The plans outlined above only come with one user account. If you want to add more ‘seats,’ you need to pay an additional — and not inconsiderable — fee.
These fees are as follows:
- ‘Pro’ plan: an additional $45 per user
- ‘Guru’ plan: an additional $80 per user
- ‘Business’ plan: an additional $100 per user
- ‘Custom’ plan: negotiable
By comparison to its key competitors, I’d argue that the feature set in Semrush is — generally speaking — more comprehensive, so if you’re just intending to have one user in your organisation work on your SEO, then each plan discussed above represents very good value.
However, if you know you’re going to need a lot of people accessing your account at once, this sense of good value becomes less pronounced.
There are similar tools — like Ahrefs and Moz — which include more seats as you go up the pricing ladder, or charge less for additional seats.
In addition to the features outlined above, Semrush makes more functionality available via paid-for ‘add-ons.’
There are currently three of these to consider: the ‘Trends’ add-on, the ‘Local SEO’ add on and the ‘Local SEO Premium’ add on.
The ‘Trends’ add-on unlocks metrics that help you analyse how your competitors are performing on the SEO front.
The add-on costs $200 per month and the features included are:
- Market Explorer — this helps you identify market players, market shares, audience age, gender and behavior and seasonal peaks.
- Traffic Analytics — as the name suggests, this gives you advanced insights on your competitors’ website traffic.
These metrics are useful, but it has to be remembered that they are based on estimates. They are best used to identify trends and the relative position of a website in a marketplace rather than viewed as hard data.
Local SEO add-ons
There are two local SEO add-ons available: the ‘Basic Location’ add-on, which costs $20 per month, and the ‘Premium Location’ version, which costs $40 per month.
Both give you the ability to:
- distribute business information to directories
- suppress duplicate listings
- track local rankings
- manage Google My Business and Facebook listings
- monitor reviews and user suggestions
Additionally, the premium version gives you access to a ‘local heatmap’ — a way to see how your customers can find your business versus other local companies on Google Maps — and a facility that lets you respond to reviews directly within the Semrush interface.
How useful the local SEO add-ons will be depend on the type of business you run (or the types of clients you have).
As you might expect, they’re great for helping you raise the search visibility of bricks-and-mortar businesses that serve particular geographic areas — but not particularly useful for websites that aren’t specifically targeting a particular area (i.e., e-commerce sites, blogs, affiliate businesses and so on).
Agency growth kit
If you’re an agency that wants to ‘white label’ all your SEO data, you can pay extra to do this using Semrush’s ‘agency growth kit.’
This lets you produce PDFs reports that have no Semrush branding on them; you can also customize these extensively so that your brand guidelines or your clients’ are fully adhered to.
The growth kit also helps you list your business in a directory of Semrush certified agencies, and access a client management tool (the latter lets you create a list of your SEO clients and assign projects and reports to each).
This costs an additional $100 per month, irrespective of what plan you’re on.
Semrush’s custom plan
So far in our overview of Semrush pricing, we’ve looked at ‘off the shelf’ plans.
However, if you have the right sort of business — and the right sort of budget — another option is to create a custom plan, via the appropriately-named ‘Custom Solution’ option.
This will involve a discussion with Semrush regarding what features you need, how many users you want to add etc., and a negotiation on fees (which will be considerable).
But if you go down this route, you can expect premium support, account management, training, bespoke customisations and access to BETA features.
This plan is geared more towards enterprise-level customers than the other ones — you will need a decent budget, but depending on its size you can expect a lot of additional value for it.
Semrush pricing: summary
Overall, Semrush is a feature-rich SEO tool that offers a lot of bang for your buck, especially if you only require access to your account by one user. It’s less good value however if you intend to have lots of people working with the tool at once — the fees involved with adding multiple ‘seats’ are not insignificant.
The add-ons are useful, but also increase costs quite a lot. Whether or not you need one of them will boil down to your business type — the local SEO tools especially so — and how much you are likely to use them.
Whilst providing you with a lot of really useful insights, the ‘Trends’ add-on has in particular the potential to make things a lot more expensive — in fact, in some cases you could end up paying more for this add-on than for your basic Semrush plan.
If regular analysis of your competitors’ SEO activities is essential, though, it has the potential to add a lot of value to proceedings.
The ‘sweet spot’? The Guru plan
For me, the sweet spot in the Semrush plan lineup is probably the ‘Guru’ plan, which you can try for free here.
It offers a really comprehensive range of SEO features and crucially, a generous project limit of 15 sites — one that will allow you to manage SEO for quite a few domains simultaneously, or compare your own site with a good range of competitor sites.
Additionally, the content strategy tools that you get access to on the Guru plan are extremely useful for creating the sort of content that really attracts organic traffic (as are the tools for managing the whole content creation process).
Trying Semrush out
Finally, it’s worth noting that you can try out most of Semrush’s features for free before committing to a paid-for plan.
Normally speaking, you can avail of a 7 day trial — but you should note that for a limited period only, you can access a 14-day one via this link.
Alternatives to Semrush
Semrush is not the only SEO tool of its kind out there — it’s a competitive marketplace! Other big hitters include Ahrefs and Moz; there’s also new kids on the block like GrowthBar to consider.
Check out our posts below for more information on how these tools stack up:
You might also like to read our full Semrush review.
Now…over to you!
Got any thoughts or queries on Semrush pricing? Do feel free to add your observations in the comments section below. We read all comments and do our best to answer any questions you may have.