Top 12 Email Marketing Software for Shopify in 2022
Looking for an email marketing platform to connect and promote your Shopify store? Then you’re in the right place!
In this article, we’ve reviewed the top 12 email marketing services that integrate directly with Shopify.
We’ve highlighted their key features along with the pros and cons you’ll want to keep in mind before you buy into them.
Without further ado, let’s go over the best email marketing services for Shopify.
Table Of Contents
- Why compare different email marketing apps?
- Video review of the best email marketing software for Shopify
- Quick overview of the best email marketing for Shopify
- 12 best email marketing software for shopify
- 1. GetResponse
- 2. Klaviyo
- 3. Omnisend
- 4. ActiveCampaign
- 5. Sendinblue
- 6. Campaign Monitor (CM Commerce)
- Pros and cons of Campaign Monitor
- 7. Shopify email
- 8. Privy
- 9. MailerLite
- 10. Drip
- 11. Constant Contact
- 12. SmartrMail
- 1. GetResponse
- Best email marketing app for Shopify – which one to choose?
Why compare different email marketing apps?
There are hundreds of perfectly good email marketing services available on the market. So why bother comparing them?
Despite the obvious fact that they come at different price points, it’s important to note that not all Shopify email marketing apps offer the same kind of support for ecommerce businesses.
Some offer the bare minimum set of features – letting you create basic email templates, send promotional messages, and segment your customers based on their personal attributes.
But there are also more versatile email marketing tools that’ll let you send transactional emails, set up automated email campaigns that’ll help you win back lost sales, and even reach customers via other marketing channels such as SMS or web push notifications.
In addition to pricing and the number of features offered by the email marketing app, you’ll also want to be mindful of whether the tool you’re about to choose has direct integration with Shopify and that it’s also easy to use.
You don’t want to waste time working with an email editor that’s clunky or makes it hard to create stunning email templates. Equally so, you’ll want to make sure the analytical dashboards provide you with actionable data insights that’ll help you steer your email marketing strategy.
And if you get stuck, you’ll want to know that your email marketing service provider has your back – offering not only solid documentation but also on-demand training and 24/7 real-time support.
As a store owner, here are the key features you’ll want to see in your email marketing service:
- Direct integration with your ecommerce store to pass customer data in real-time
- Prebuilt email templates that let you launch email marketing campaigns in moments
- Drag-and-drop email editor to help you customize your emails to match your branding
- Automation workflows that let you send automated campaigns based on your customers’ behavior
- Pop-ups and signup forms to promote your promotions and attract new customers
- Additional features like SMS marketing automation, paid ads, or live chats that let you reach your customers via multiple channels
Now that you know what to look out for, let’s look at the tools that’ll best support your email marketing strategy.
Amp up your ecommerce marketing strategy with these resources:
- Essential ecommerce email marketing guide
- GetResponse Shopify integration: all you need to know
- 7 connectable SMS marketing automation ideas
Video review of the best email marketing software for Shopify
If you’d ask us about the best email marketing app for Shopify, we’d obviously say GetResponse.
As you’ll read later in this article, it offers robust and highly practical features that’ll help you grow your online store at a price point that’s hard to beat.
But to make sure you’re making the best decision for your business, consider checking the following unbiased review from WebsitePlanet.
Quick overview of the best email marketing for Shopify
Let’s expand a bit on these features and look at the pros and cons of each email marketing tool.
|GetResponse||Stunning, modern, and fully customizable prebuilt email templates
Advanced drag-and-drop email creator
Marketing automation workflows that let you reach your customers via emails, SMS, and web push notifications
Ability to build and send quick transactional emails without using API
|Pop-ups are a bit outdated
Marketing automation can feel a bit intimidating at first
|Klaviyo||Good email automation workflows
Variety of email marketing templates and a good email builder
Strong integration that passes along a lot of contact information
|The dashboard has a steep learning curve
Lets you market your store only through email and SMS
Unresponsive customer service
|Omnisend||Prebuilt automations useful for ecommerce stores
Website tracking and advanced segmentation
Multichannel capabilities – SMS, web pushes, pop-ups, and emails
|Email editor lacking some advanced functionalities
Limited number of email templates
|ActiveCampaign||Advanced automation capabilities
Ability to collect reviews for social proof
Easy to use email editor
|Has a learning curve, if you’re not very technically skilled
Less-advanced email builder with slightly outdated email templates
Basic signup forms with limited targeting capabilities
|Sendinblue||Multichannel – SMS, emails, transactional emails, paid ads
Unlimited number of contacts on all plans
Robust automation feature
|Quite complicated UI, especially in the automation builder
Expensive – unlimited automation available only in the Premium plan
Signup form editor only lets you build forms from scratch – no prebuilt templates
|Campaign Monitor||Advanced automation capabilities
Ability to collect reviews for social proof
Easy to use email editor
|More expensive than some other platforms
Email editor isn’t as flexible
Limited multichannel capabilities – lack of SMS or web push notifications
|Shopify Email||Developed by Shopify
Free to start
Handy email branding editor
Available only for email
No list-building features
|Privy||Advanced pop-ups built to attract new contacts and save shopping carts
One of the best rated apps in the Shopify app store
Multichannel features – pop-ups, SMS, and emails
|No option to build custom automation workflows
Limited email template library
Email editor lacks free stock images and more advanced features like inbox preview
|MailerLite||A bit old school, but intuitive and easy to use dashboard
Advanced email creator
Modern landing page builder, albeit basic
|Basic automation options
Limited multichannel features
Slow and unresponsive customer service
|Drip||Slick email builder, although very different from what you may be used to
Prebuilt automation workflows for ecommerce businesses
Revenue data available right inside the workflow editor
|Only for SMS and email marketing
Expensive compared to other email marketing apps
Marketing automation builder is hard to use
|Constant Contact||Free trial plan lasts 60 days
Email editor includes many blocks and sections
|It’s more expensive than most other platforms
The email automation workflows are a bit basic
No SMS or transactional emails
|SmartrMail||Easy to use
Includes several prebuilt automation workflows
|The email editor is rather basic
The email automation workflows are a bit basic
Limited email template library
12 best email marketing software for shopify
GetResponse isn’t only an email marketing service, it’s a complete marketing automation platform designed to help you grow your ecommerce business.
With GetResponse, you’ll be able to create and send marketing emails that look great on any device. It offers stunning prebuilt email templates as well as an email creator that offers advanced features like inbox and dark-mode preview that’ll ensure your campaigns are pixel-perfect.
Once you’ve integrated GetResponse with your Shopify store, you’ll also be able to use customer data to create segments and send highly targeted email campaigns. That means your every message will have a greater impact and will generate more sales.
In addition to regular marketing emails, this platform also comes with a whole set of other features that are important for Shopify merchants.
- Marketing automation workflows letting you send relevant communication throughout the entire customer journey
- Signup forms and pop-ups letting you attract new customers and promote your sales campaigns (coming soon!)
- SMS marketing automation letting you reach existing customers with SMS messages wherever they are
- Web push notifications letting you promote your new sales and discounts even when people aren’t currently on your website
- Live chats giving you a direct channel of communication with potential customers needing more assistance
- Quick transactional emails letting you send order confirmations, abandoned cart campaigns, and other time-sensitive information without the need for coding or API
And that’s only a fraction of all the features you’ll find inside GetResponse. You can also benefit from paid ads, Website Builder, landing page creator, webinars, and conversion funnels.
Pro tip: Check out the GetResponse Shopify integration and everything you can do with it.
GetResponse offers a very generous free plan that includes unlimited newsletters, signup forms, website builder, landing pages, plus access to all advanced features for 30 days.
For small and medium-sized businesses, it features three paid plans – Basic, Plus, and Professional, ranging from $15/mo. to $80/mo. for 1,000 contacts.
For larger companies that need a more custom-made solution or dedicated IP address, there are also two other plans called GetResponse MAX and MAX².
Pros and cons of GetResponse
|Stunning, modern, and fully customizable prebuilt email templates||Pop-ups are a bit outdated|
|Advanced drag-and-drop email creator||Marketing automation can feel a bit intimidating at first|
|Marketing automation workflows that let you reach your customers via emails, SMS, and web push notifications|
|Ability to build and send quick transactional emails without using API|
Klaviyo is another email marketing app that should be on your radar if you’re looking to grow your Shopify store.
It packs some advanced email marketing and automation features, letting you set up advanced automated scenarios for attracting new buyers and repeat customers alike.
To build out your email campaigns, you have two options. You can start from scratch using their new email builder or pick one of the ready-made templates available through the old email creator.
The new drag-and-drop builder is robust, offering full customization options and even providing logic conditions for displaying individual graphical elements.
The older version is less flexible and slightly less intuitive, but it’s still usable for small businesses without a graphic designer on the team.
The automation capabilities are very efficient, featuring the most important workflows such as cart abandonment campaigns and lead nurturing sequences.
The downside is that the platform mainly focuses on emails and SMS, offering no capabilities in terms of other crucial marketing channels like web pushes or paid ads.
Klaviyo’s pricing varies depending on the size of your contact list and the number of SMS messages you want to send each month.
For the email list size of 1,000 contacts, the monthly bill will be $30/mo.
Pros and cons of Klaviyo
|Good email automation workflows||The dashboard has a steep learning curve|
|Variety of email marketing templates and a good email builder||Lets you market your store only through email and SMS|
|Strong integration that passes along a lot of contact information||Unresponsive customer service|
Omnisend is an email, SMS, and web push notifications platform dedicated to ecommerce.
It includes prebuilt automations for cart and product abandonment, new subscribers, customer feedback, and reactivation emails.
When it comes to email marketing capabilities, the platform offers a solid range of features. It lets you send promotional campaigns, run an A/B tests, and even automatically resend your messages to those who haven’t opened your first email.
The tool only offers a handful of email templates (about 10), but the ones offered look like they were made with online stores in mind.
The email editor is intuitive and modern, although it lacks certain vital features like a built-in image editor, free image gallery, mobile optimization of specific elements, or dark-mode preview.
Overall, it’s a good email marketing service, but it seems to be aiming at more advanced users that have all their marketing assets prepared by a designer.
Omnisend features a free plan limited to 500 emails/mo. and 250 contacts.
On top of that, it also has an Email plan priced at $20/mo. for up to 1,000 contacts and an Email & SMS plan priced at $59/mo. for up to 1,000 contacts and up to 3,933 SMS/mo.
Pros and cons of Omnisend:
|Prebuilt automations useful for ecommerce stores||Email editor lacking some advanced functionalities|
|Website tracking and advanced segmentation||Limited number of email templates|
|Multichannel capabilities – SMS, web pushes, pop ups, and emails|
ActiveCampaign is another popular email marketing platform, focusing primarily on automation features that’ll help you grow your Shopify store.
It comes with 500+ prebuilt automation workflows that’ll let you send welcome emails, post-purchase sequences, and many other advanced scenarios.
While the platform seems to focus on B2B and sales automation, it also connects major ecommerce platforms, including Shopify.
Its email creator is elegant, yet a bit basic, lacking essential features like free stock photo libraries, sections that’ll let you create advanced design layouts like zig-zag or two-column.
ActiveCampaign offers a good variety of email templates, although they’re a bit outdated so you may want to extra time polishing them up before launching major email campaigns.
The signup form builder is quite limited although elegant. It lets you collect essential information about your website visitors, but you won’t be able to do advanced targeting or time-delay your forms.
Aside from emails and automation, ActiveCampaign also features:
- SMS and text campaigns
- Social media and Whatsapp marketing
- Web personalization
- Landing pages
ActiveCampaign doesn’t offer a free plan, but you can test it during their 14-day free trial.
On top of that, it offers three paid plans where the Shopify integration’s available – Plus, Professional, and Enterprise ranging between $49 to $323 for up to 1,000 contacts.
Based on its pricing, it’s slightly more premium compared to many others you’ll see in this comparison.
Pros and cons of ActiveCampaign
|Advanced marketing automation with 500+ pre-built workflows||Has a learning curve, if you’re not very technically skilled|
|Multichannel capabilities via SMS, Whatsapp, and landing pages||Less-advanced email builder with slightly outdated email templates|
|Strong integrations with external apps||Basic signup forms with limited targeting capabilities|
Sendinblue is a marketing automation platform that also lets you send emails, run SMS campaigns, set up landing pages, or promote your business with paid ads.
Compared to other email marketing services in this roundup, it’s definitely on the more robust side.
When it comes to the core email marketing functionalities, the platform offers a decent number of ready-made templates (40+) – although they’re quite old-school – as well as an intuitive email builder you can use to customize your campaigns.
The editor also comes with free stock photos (approximately 200), a built-in image editor, and the ability to display individual elements based on recipients meeting certain conditions.
Sendinblue includes automated workflows divided up into categories based on their goal: improve engagement, drive more traffic, increase revenue, or build relationships.
The workflows you can build using this tool can be very robust. However, if you’re just starting out the editor may feel a bit intimidating. It’s also very strict, as it doesn’t let you choose where each element is placed in the arena. Thus, if you’re going to build an advanced scenario, you’ll end up with a very long, vertical workflow that may be challenging to analyze.
Sendinblue offers a generous free plan with unlimited subscribers with a send-limit cap of up to 300 emails per day.
It also offers two main paid plans, which also offer unlimited contacts but have feature and sending volume limits.
The Light plan starts at $25/mo. for up to 20,000 emails per month and automation for 2,000 contacts. The Premium plan is priced at $65/mo. also for up to 20,000 emails but has no automation limit.
In addition, there’s also a custom-priced plan called Enterprise.
Pros and cons of Sendinblue
|Multichannel – SMS, emails, transactional emails, paid ads||Quite complicated UI, especially in the automation builder|
|Unlimited number of contacts on all plans||Expensive – unlimited automation available only in the Premium plan|
|Robust automation feature||Signup form editor only lets you build forms from scratch – no prebuilt templates|
6. Campaign Monitor (CM Commerce)
Campaign Monitor is an email marketing software that packs some very useful features for ecommerce stores.
Inside, you’ll find a robust email builder, marketing automation workflows, transactional emails, pop-ups, and of course analytics.
The email builder looks very modern and is easy to use. It comes with a variety of blocks and free stock photos powered by Unsplash. What’s odd, however, is that the email editor doesn’t let you add different kinds of sections (for example, two-column) unless your template already had one in it. That means it’s not exactly flexible if you want to play around with your email layouts.
The situation’s different when it comes to its automation feature. The workflows are flexible, letting you create different email sequences based on the conditions you choose. It features welcoming series, and you can segment your audience based on links clicked, emails opened, product purchased, or website visits.
Campaign Monitor also lets you generate and track promo codes, send automatic product recommendations, and provides you with sales revenue analytics – all useful for online stores.
Campaign Monitor pricing
The ecommerce version of Campaign Monitor, called CM Commerce comes in three plans. For a 1,000 contact list you’d be looking at Starter for $29/mo., Growth for $49/mo., and Professional for $69/mo.
Pros and cons of Campaign Monitor
|Advanced automation capabilities||More expensive than some other platforms|
|Ability to collect reviews for social proof||Email editor isn’t as flexible|
|Easy to use email editor||Limited multichannel capabilities – lack of SMS or web push notifications|
7. Shopify email
Shopify Email is an official Shopify app that lets you run essential email marketing campaigns for your store.
The app is slightly more basic than the other platforms we reviewed in this round-up, but it might be a good place to start if you’re new to email marketing.
It offers a decent number of templates (about 30) and an email editor that lets you customize your messages fully. While it lacks some advanced features – like spam check or mobile-device optimization – it does include one handy feature called template branding editor. With it, you can adjust the color scheme and font styles of all your email templates in one single place.
Shopify Email offers several premade automation templates that’ll let you welcome new subscribers, upsell first-time buyers, and win-back old customers. You’ll also be able to set up essential custom workflows that’ll send emails automatically based on your scenario.
That’s about all you can do with this app – send emails and build essential automation workflows. You’ll need to look for another tool if you’d like to do anything beyond that – like launching pop-ups to collect more subscribers, re-marketing campaigns on Facebook, or A/B testing your promotional emails.
Shopify email pricing
If your Shopify store is on any of the paid plans, you’ll be able to send up to 10,000 emails/mo via Shopify Email at no extra cost.
If you exceed this limit in a given month, you’ll have to pay $0.001 for every additional email ($1 for 1,000 emails).
Pros and cons of Shopify email
|Developed by Shopify||Limited automations|
|Free to start||Available only for email|
|Handy email branding editor||No list-building features|
Privy’s another email marketing tool worth checking out if you want to grow your online sales.
Their main focus are pop-ups, email campaigns, and SMS campaigns.
Throughout the entire signup process, you can tell that this app has been built for ecommerce store owners.
When choosing to create your account, you can set it up using your Shopify store login. When you log into their dashboard, you’re presented with imagery and metrics that are crucial for online merchants – convert revenue, email revenue, and revenue coming from saved carts.
The pop-up builder is quite versatile, offering even more dynamic and engaging form layouts. It not only lets you attract new subscribers, but you can also use it to promote your new sales campaigns.
The email editor offers all the essential features you’ll need to set up an effective email marketing campaign. You have a variety of content blocks to choose from and you can customize which ones won’t be displayed on mobile devices.
Although their email template library isn’t very rich, the templates you’ll find there look quite modern.
In terms of automation, Privy comes with prebuilt scenarios that you can use to follow up after someone made a purchase or try to recover a lost basket. Unfortunately, you cannot build custom workflows following more robust scenarios.
Privy offers a free plan (for up to 100 contacts) as well as two paid plans based on the number of contacts and SMS volume.
For a list consisting of 1,000 contacts, you’re looking at $30/mo. for Starter and $45/mo. for their Growth plan.
For people interested only in their pop-ups, Privy also offers a Convert plan that’s free for up to 5,000 monthly visits and then goes up to $70/mo. for up to 50,000 pageviews.
Pros and cons of Privy
|Advanced pop-ups built to attract new contacts and save shopping carts||No option to build custom automation workflows|
|One of the best rated apps in the Shopify app store||Limited email template library|
|Multichannel features – pop-ups, SMS, and emails||Email editor lacks free stock images and more advanced features like inbox preview|
MailerLite is an email marketing software that includes simple automation and tools for product selling in addition to a website and landing page builder.
The ecommerce suite lets you build automated emails based on previous purchases, abandoned carts email, ecommerce newsletters, and sales tracking. Unfortunately, there are no prebuilt automation workflows, so you’ll have to start from scratch.
Similarly to the previously reviewed apps, MailerLite features:
- Email builder with nicely looking predesigned templates
- Pop-ups and landing pages
- Transactional email service
- Built-in photo editing
- Automation workflows
Overall, it’s a solid email marketing app, but it seems that its Shopify integration doesn’t work all too well. As you’ll see in the Shopify app store, the integration randomly disconnects and the customer service isn’t too helpful.
Other than that, the app doesn’t offer as many multichannel features as it focuses primarily on emails and landing pages.
If you’re looking to only send emails, MailerLite is probably the most affordable option in this roundup.
It’s free for up to 1,000 contacts but has sending limitations.
If you want to have unlimited sends, you’re looking at $10 per month for 1,000 contacts.
Pros and cons of MailerLite
|A bit old school, but intuitive and easy to use dashboard||Basic automation options|
|Advanced email creator||Limited multichannel features|
|Modern landing page builder, albeit basic||Slow and unresponsive customer service|
Drip is an SMS and email marketing platform for ecommerce businesses.
It features an email builder, segmentation options, and ecommerce playbooks – premade pathways to help you sell.
Drip features automation for various scenarios, like welcoming series, abandoned carts, and post-purchase emails.
Its visual email builder is pretty slick although it may need some time getting used to as it’s very different from what you’ll see in other email marketing services. At the same time, it has some very strong elements, like clear identification of specific sections or real-time mobile and desktop preview.
It’s also got a decent variety of prebuilt templates, although choosing the right one is quite challenging as the template view pod is very contained.
There’s no free plan, but you can test the campaign with a 14-day free trial.
The price depends on the number of contacts and your SMS sending volume
The price for 1,000 contacts is $29/mo. for just emails.
Pros and cons of Drip
|Slick email builder, although very different from what you may be used to||Only for SMS and email marketing|
|Prebuilt automation workflows for ecommerce businesses||Expensive compared to other email marketing apps|
|Revenue data available right inside the workflow editor||Marketing automation builder is hard to use|
11. Constant Contact
Constant Contact is a well-known email marketing software that also packs multichannel functionalities such as landing pages, social media posts, and surveys.
Its email marketing suite includes standard features like signup forms, segmentation, email builder, and email automation.
The email builder works well, although its UI is slightly more old-school compared to other similar platforms. Despite that, it packs some useful features that aren’t very common in this space, like a poll box, event RSVP box, and product box.
The email templates are slightly outdated, yet you’ll be able to find some nicer-looking ones that’ll work well for your ecommerce business.
When it comes to email automation, Constant Contact’s workflow builder is a bit basic. You can’t split test your sequences, segment your audience within the workflow, or follow-up via other marketing channels like SMS.
If you want to build a bigger email list, you can use their sign-up form builder, but it’s not very modern and doesn’t include pre-built templates. On the other hand, their website builder is modern and can help you set up a landing page efficiently.
Constant Contact pricing
CC doesn’t offer a free plan, but its free trial lasts for 60 days. Unfortunately, the signup form builder is not included in it.
On top of that, there are two paid plans – the Core plan is priced at $45/mo. for the list size of up to 2,500 contacts and an email Plus plan is priced at $70/mo. for the same size audience.
Pros and cons of Constant Contact
|Free trial plan lasts 60 days||It’s more expensive than most other platforms|
|Email editor includes many blocks and sections||The email automation workflows are a bit basic|
|No SMS or transactional emails|
SmartrMail is a newcomer to the market, founded in 2016. It’s an email and SMS marketing platform that features tools for creating emails, segmentation, and pop-ups.
It also includes six premade automations for welcoming series, abandoned carts, win-back campaigns, post-purchase, cross-sales, and reviews.
Audience segmentation is based on deep data usage from Shopify. However, you can only track customer purchase activity.
As far as the email templates go, some look very modern and sleek, while others are quite outdated. The editor is rather basic, and it doesn’t feature an image gallery.
Interestingly, the platform can only be accessed if you already have an account with Shopify or another ecommerce platform. That might potentially mean their integrations will be well-developed but also poses a risk in case you ever decide to migrate your shop to a platform they don’t support, such as Magento.
You can use SmartMail for free if you have less than 1,000 subscribers.
The Standard plan is priced at $19/mo., and you can send 12 emails per subscriber.
The Unlimited plan is priced at $99/mo., and here you can send unlimited emails, A/B test, and use automations without a cap.
Pros and cons of SmartrMail
|Easy to use||The email editor is rather basic|
|Includes several prebuilt automation workflows||The email automation workflows are a bit basic|
|Limited email template library|
Best email marketing app for Shopify – which one to choose?
As you can see, there are a lot of options to choose from.
Online store owners sometimes need some help to know exactly which email marketing app to choose.
That’s why we always try to list apps and software that will cover a wide range of use cases.
Even if you’re just starting out, your safest bet is on the email marketing software that includes more features than just email automation.
Down the road, you might need to announce your new sales promos via SMS, web push notifications, pop-ups, or offer real-time customer support via live chats.
You’re welcome to shop around and try out some of the email marketing tools we’ve listed above – they all offer free trials or regular free accounts.
And in case you’ve made up your mind to give GetResponse a try, go ahead and take it for a spin.
And in case you ever get stuck, be sure that the great customer support will be glad to offer you a helping hand.
The free plan gives you access to all the tools you’ll need to grow your Shopify store.